“In a matter of minutes, the entire event could change. Attendees, not coordinators, decide what to tackle next, then announce the plans a few minutes ahead of time. Its this organic, participant-created mission that powers the conference.”

“The YxYY conference doesn’t need much more than some good weather, a pool, and some smart attendees to get the big ideas flowing—and it’s that spontaneity that makes it an event model to watch.”

“It’s a bunch of nerds coming together, where they get to think their crazy ideas and talk about them with people who will not judge them.”

“The last chapter of SXSWi Uncensored discusses the emergence of new spin-off events trying to duplicate the early days of media tech innovation at SXSW, without all of the velvet ropes.”

“It’s a different mindset than traditional tech conferences, one that encourages creativity and strategy rather than popularity.”