Can YxYY Make Us Fall in Love With Conferences Again?

Mashable | By Stephanie Buck | Feb 14, 2014

In a matter of minutes, the entire event could change. Attendees, not coordinators, decide what to tackle next, then announce the plans a few minutes ahead of time. Its this organic, participant-created mission that powers the conference.

Meet the Anti-Conference: YXYY Attendees Go With the Flow

Associations Now | By Ernie Smith | February 26, 2014

The YxYY conference doesn’t need much more than some good weather, a pool, and some smart attendees to get the big ideas flowing—and it’s that spontaneity that makes it an event model to watch.

Oral History: Sex! Drugs! Apps! SXSW Interactive at 20

Fast Company | By David Peisner | February 26, 2014

It’s a bunch of nerds coming together, where they get to think their crazy ideas and talk about them with people who will not judge them.
— Ann Larie Valentine, Co-Founder, YxYY

The last chapter of SXSWi Uncensored discusses the emergence of new spin-off events trying to duplicate the early days of media tech innovation at SXSW, without all of the velvet ropes.

Why Many Tech Execs Are Skipping the Consumer Electronics Show

Entrepreneur | By John Boitnott | January 5 2016  

It’s a different mindset than traditional tech conferences, one that encourages creativity and strategy rather than popularity.