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You Make this Happen


Created with Partners Like You!

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You Make this Happen


Created with Partners Like You!

Yes and yes yes is more than an event: it's an attitude. 

completely co-created by our attendees and partners. we set the stage and invite you to jump in!

At your average conference, we know the most valuable conversations happen in the hallways, only here they last for three uninterrupted days. They happen over late night drinks, and on the walk from point A to point B. Those chance run-ins with esteemed colleagues, heroes, mentors– even strangers– can lead to conversations that propagate new ideas, concepts, and relationships. Sometimes, the results might even drive an entire industry forward.

YxYY is different from a garden variety conference because it inverts the concept of a topical event: The community is built first, and the topics emerge as its members interact and develop their own content and experiences.  The result is a trendsetting event  that is of the moment and poised for what is next.

We can guarantee that YxYY attendees will be in an environment built for peak emotional, intellectual, social and creative experiences. This is a rare opportunity to affiliate your brand with a purpose-built, hand crafted social environment tailored to the YxYY community.

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Opportunities


How You Can Make YxYY Your Own

Opportunities


How You Can Make YxYY Your Own

We are open to handcrafting a partnership experience at a number of levels,  targeted at your outreach needs.   Whether you’re pre-launch or a household name, we want to work with a select few companies to make YxYY an extraordinary co-created experience.

WHY PARTNERSHIP MATTERS

Our partners are integral to making YxYY an awesome, one-of-a-kind experience. Your partner dollars at work:

  • Help keep participation costs down, to bring a greater variety of east coast & international attendees, and to invite innovators from non-profit and government worlds to share ideas.
  • Ensure that structured activities are high-quality and memorable
  • Bring unique, additive experiences to the event
  • Most importantly, YxYY is a labor of love for its organizers– without the support of our amazing sponsors, YxYY simply couldn’t happen!

HOW TO GET THE MOST VALUE (AND GIVE IT):

Authenticity is of the utmost importance when it comes to participating as a sponsor, so we ask that interested participants think outside the realm of traditional event marketing. Consider organic ways to add to or participate in the weekend, as opposed to ways that force attendees to participate in the brand. This will make a much more positive lasting impact on the community than a giant banner or downloading your app. 

For inspiration, think spontaneity! Co-creation! Making stuff! Interacting with PEOPLE! IN REAL LIFE!

 

CONTACT US TO JOIN THE YXYY FAMILY

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Citizens of Yes


"Yaysayers" are a Unique Tribe

Citizens of Yes


"Yaysayers" are a Unique Tribe

Who attends:

Over 400 Influential entrepreneurs, thought leaders, writers, and makers from across media, design, technology and entertainment communities.

"Yaysayers" are doers. They are busy making the companies, products, art and movements you will be talking about tomorrow!

  • Futurists: Forward thinking, cutting edge makers, designers and authors and speakers.
  • Thinkers and Thought leaders: Voracious consumers of—and generators of—ideas and information.
  • Creatives: Creative thinkers across all fields. Eager to discuss their creative pursuits and the concepts behind them.
  • Influencers: Highly networked and engaged both online and offline.
  • Nerds and geeks: People comfortable with & excited about their own obsessive interest in their specialized corner of the world.

sample DEMOGRAPHICS:

  • 48% Male / 52% Female
  • 60% West coast  | 20% East coast  |  10% Midwest/southern states  | 10% International
  • Ages 10 - 70 [seriously!].  Median Age = 35

FUN FACTS:

  • 25% have founded (or co-founded) a company or non-profit organization
  • 15% are published authors/journalists
  • 20% of registered attendees have over 10k followers on Twitter or Instagram and 5% have over 50K followers.
  • Over 800 photos are tagged #YxYY and posted to Instagram during the 2-day event 
  • Over 50% are repeat attendees

SAMPLE COMPANIES IN ATTENDANCE INCLUDE:  

ABC.com, Adobe, AirBnB, AKQA, Autodesk, BBC America, Beats Music, Benefit Cosmetics, BitTorrent, BlogHer, Charles Schwab, CivicInsight, CollectiveHealth, Creative District, Ebay, Emotiv, Esri Portland R&D Center, Facebook, Flipboard, Fordham University, Gap, GoDaddy, Google, Google Ventures, Hong Kong University, IDEO, Instagram, Intel, LA Times, Livestrong, lynda.com, Magnetism Studios , Maker Media, Misfit Wearables, MIT, Mozilla, MSL Group /Publicis, Neo, New York Public Library, Nextbit, Petit Couture, Photojojo, Salesforce, Samsung, Shopify, Slack Stealthmode Partners, Synapps Media, Techcrunch, Temple Street, Tumblr, Twitter, UP Global, US Government, Vision Critical , Wikia, YouTube. 


SAMPLE ATTENDEE PROFILES

Jessica, age 28

Professional Photographer
Followers on Instagram: 234,000
Jessica recently decided to shift her career path away from technology to pursue her passion for photography full-time. She is now a Tinker*Mobile top influencer in the mobile photography community.

Amit, age 32

Founder, Photojojo
Followers on Twitter: 37,800

Amit worked with Seth Godin to start ChangeThis, brought BarCamp to NYC, started a co-op called House 2.0, contributed to a WSJ best-seller with Malcolm Gladwell, Guy Kawasaki and others. He enjoys camping.

Ryan, Age 33

Software developer & aspiring chef
Followers on Twitter: 247,000

An early bird at Twitter and part of the SxSW speaking circuit, now taking time to consult for tech start-ups, cure and smoke his own bacon, ski, perfect bartending, and jaunt through Europe with his wife.

EVAN, AGE 46

Founder, Wikitravel
Chair, W3C working group
Evan is an American software developer living in Montreal. A former employee of Microsoft and RSA, he is the founder of Wikitravel, StatusNet and fuzzy.io and founding CTO of Breather. He is the chair of the W3C working group on social networking standards. He has a tattoo of of Spock on his right bicep. 

 

Deanna, AGE 39

Co-Founder, Lux Digital
Author, Share This!
Followers on Twitter: 9,000 followers
Deanna is a media technologist, author and advocate who works with the Ford Foundation, Skoll Foundation, the International Planned Parenthood and more. She appears on MSNBC, CNN International, and NPR's All Things Considered. She sits on the boards of Social Media Week, Women Action & the Media, and Race Forward.

Brian, AGE 41

Managing Director, Mithril Capital
Former Advisor to White House
Brian's career has been a mix of technology start-up, public policy, and non-profit tech leadership. Brian is on the Boards of Mozilla Foundation, Electronic Frontier Foundation, and Benetech.  He was CTO at the World Economic Forum, served for two years at the White House as advisor to the the Office of Science and Technology Policy.  Before that he has founded two tech companies and several Open Source software projects.

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Partner FAQ


How being a partner at YxYY differs than at other conferences

Partner FAQ


How being a partner at YxYY differs than at other conferences

What exactly is YxYY? 

Yes and Yes Yes is a new kind of event—part conference, part idea incubator, and part tribe.  What started as an experiment has now evolved into a fact. When you gather a group of intelligent, accomplished and engaged people, even in the absence of a traditional conference structure, great things happen. 

YxYY is different from a garden variety conference because it inverts the concept of a topical event: The community is built first, and the topics emerge as its members interact and develop their own content and experiences.  Each year is a unique experience co-created by attendees and partners.   

The result is a trendsetting event that is of the moment and poised for what is next. We can guarantee that YxYY attendees will be in an environment built for peak emotional, intellectual, social and creative experiences. The sheer variety of activities guarantees partners deep brand activations. This is a rare opportunity to affiliate your brand with a purpose-built, hand crafted social environment tailored to the YxYY community.

Read more about the YxYY concept and experience a day in the life of YxYY.

How does being a partner at YxYY differ than at other conferences? 

  • At YxYY partners are people first and brands second. 
  • We introduce our partners’ attendees to our community prior to the event to ensure optimal exposure and connection.
  • Your role and opportunity at YxYY is to add to the overall magic of Yes! with fun activities and surprises that help catalyze conversations with attendees. Many partner activities end up as cornerstones of the weekend!
  • Instead of hitting attendees over the head with logos, you have the chance for your brand to interact with people authentically, leaving a lasting connection and positive impact.
  • YxYY is an intimate gathering of 400. As the entire weekend is grounded in serendipity - there are three uninterrupted days enabling greater connection and conversation than you get at a traditional conference. 

How can I get the most out of YxYY as a partner?

  • Be part of the community - even before you arrive! YxYY is an energetic tribe, curious to meet you.
  • Create an activity that helps others connect with you and provides opportunities to engage.
  • Trust that your representatives and their participation in this community will spill over into positive vibes for your company, product or brand, without your leading with a sales pitch.
  • Enjoy the free-form nature of the event. Because YxYY doesn't have a rigid structure, Partners have the freedom to be creative and playful with how to add to the experience.
  • Come to YxYY as individuals primed for great conversation. Bring the concepts and ideas that you personally are interested in engaging around. Bring questions & concepts your company is trying to answer, and let the community help you generate ideas.

Help! What if I am stuck on how to come up with an activity?

Never fear! We are here to help.  The YxYY co-founders are happy to help you brainstorm ideas that fit your brand and add a fun, unique interactive element to the weekend!

Sounds great! How do I sign up?

Drop us a line and we’ll get the ball rolling.

 

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A SNEAK PEEK BEHIND THE SCENES


What it looks like to say YES!

A SNEAK PEEK BEHIND THE SCENES


What it looks like to say YES!

Aside from a few structured activities designed to help participants meet each other, the weekend is completely in the hands of attendees, and the possibilities are endless.  

Here’s a sneak peek at what it looks like to Say Yes.


At your average conference, we know the best conversations happen in the hallways. They happen over late night drinks, and on the walk from point A to point B. Those chance run-ins with esteemed colleagues, heroes, mentors– even strangers– can lead to conversations that propagate new ideas, concepts, and relationships. Sometimes, the results might even drive an entire industry forward.

YxYY is different from a garden variety conference because it inverts the concept of a topical event: The community is built first, and the topics emerge as its members interact and develop their own content and experiences. 

Yes and Yes Yes is those valuable hallway conversations that are the reason you go... only here, they last for three uninterrupted days.

ARRIVAL

After weeks of conspiratorial ideating, informal pre-event meetups, and anticipatory tweets and Facebook posts, attendees at long last disembark from planes, cars and motorcycles.  The Ace Hotel lobby is abuzz with energy. The dry desert heat melts away city stress, guests shed their travel clothes, slip into their swimsuits, and don their official YxYY wristbands, clutching bags “full of Yes.”

At Kick-off Cocktails, attendees sip drinks named “The Red Pill” and “The Engine” to celebrate collaborations with our creative sponsors.  They mingle and meet up with old friends and new.  As the sun sets, the co-founders officially welcome our intimate band of 400, explain the mantra of  “How To Say Yes,” and personally thank our generous partners and behind the scenes volunteers.  Then, our first surprise kicks off in the form of a unique co-created activity. Many participants form connections instantly, and afterwards seek out dinner conversations and the opportunity to explore the grounds.

The rest of the evening is unprogrammed, creating a space of ultimate potential and a thrilling sense that anything can happen. Participants can pursue whatever they want, for as long as they want. Many stay up gazing at the stars, sharing ideas and brainstorming activities for the next day, while others stay up – or awaken early – to witness the desert sunrise from the pool deck balcony.

WAKING HOURS

During the day attendees descend upon the Ace Hotel’s communal spaces to discuss, create, plan, pontificate, and inspire.  

The options are as diverse as the attendees themselves: yoga at sunrise, five-minute “Primers by the Pool”, board game tournaments, marathon 6-hour discussion sessions, pool-side dance parties, and arduino circuitry and 3D printed self-portraits in the Maker Lounge. We even said Yes to a wedding!

Each year has its own unique flavor as Yaysayers are creative doers – their energy and inventiveness shapes each YxYY into a one of a kind experience.

The cornerstone of Yes& is serendipity: sitting with soon-to-not-be strangers for meals because a seat is open at their table; wandering into the pool area solo and joining a group of shade-loving or splash-prone pool goers;  meandering into an unplanned emotionally impactful discussion or activity combined with the open and welcoming attitude of Yaysayers.  No one is a newbie or pre-judged here, and within a very short timeframe participants who just met seem like old friends.

EVENING GATHERINGS

As warm desert breezes waft across the pool deck, evenings are punctuated with organized activities that provide an opportunity for a community experience and sharing the inspirations of the day.

Yaysayers may be found entranced by Yes& stories that matter in either the Ignite session or at the Moth Radio-style storytelling hour, singing their hearts out till dawn in the RVIP mobile karaoke lounge, or lounging in or by the pool watching a movie during “Dive-in Movie” screenings.

Our touchstone event is YxYY Prom - complete with Prom Committee, photo booth, live band and DJs.  The Yes& community plans and executes everything, including our unique annual theme, inspiring geeks and prom queens alike to dress up and get down!


"Sunday in the Park with Yes" - post YxYY brunch meetup

"Sunday in the Park with Yes" - post YxYY brunch meetup

LIFE AFTER, BUT STILL WITH, YES

Parting is such sweet sorrow – after a weekend of revelry and spontaneity, Yaysayers must say goodbye, wondering how to incorporate more “Yes” into their lives and how long they can realistically keep wearing their YxYY wristbands. The enthusiasm of Yes& endures in post-event meetups and online connections throughout the year. This diverse group coalesces into a community of peers, advisers and mentors. Connections made at YxYY produce new jobs, projects, ideas and partnerships. 

The #YxYYfx hashtag tracks the effects of the gathering, charting the creativity that happens when people embrace the power of agreement, of building something together, and of simply saying “Yes.”


Delighting the world with YES!

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Drop us a Line!


Join the YxYY Partner Family

Drop us a Line!


Join the YxYY Partner Family

We are looking for companies of all stripes who are interested in partnering with us to create a unique and memorable experience.  

 

Please take a moment to fill out this form so we can be more informed when we followup.  Feel free to also drop us a line at partners@yxyy.us with any questions.


Name *
Name
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Tell us a bit about your interest in YxYY. This will help get our creative juices flowing and ensure we get back to you with some custom ideas to kick off our conversation!

THE YxYY partner FAMILY

Thanks to all our partners for bringing the Yes!